Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. Visibility is a key precondition when it comes to generating engagement.
Visibility is obviously linked to awareness, but it’s important to understand that they’re two different concepts. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.
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